Team_
Katie Green
Julia Merrell
Amanda Joy Smith
Draft Magazine is an annual hand-bound publication and exhibition featuring work from student photographers across NYS.
Book design
Softcover
We wanted to pair the less-permanent feeling of a softcover with design that reflected the urgency / vulnerability of contemporary photography. We were also determined to make the softcover edition hold its own next to the luxury of a hand-bound hardcover.
Hardcover
Draft Magazine is a long running tradition at Rochester Institute of Technology, so we wanted our hardcover to stand the test of time with a more subtle, approachable design.
What's inside:
Branding
Direction
Modern.
Archival.
Unobtrusive.
Simple, strong, and playful logo to hold its own alongside fresh images.
Promotion
Posters
The majority of Draft's audience is centered around Rochester Institute of Technology's photography department. Physical posters allowed us to spread information throughout the photo community that frequents the arts building and cafes around campus. They also acted as souvenirs for featured artists and donors.
Social Media
Facebook and Instagram posts allowed us to reach a greater audience and make space for Draft on people's calendars. It also helped to gauge interest in the event and served as a reference for more information.
Featured Instagram Posts
We used Instagram throughout the year to create awareness about upcoming events, fundraising, and submission deadlines.
Exhibition
